There’s nothing glitzy about this website; just a simple challenge about 29 days worth of gift giving. It’s like paying it forward and taking the concept of random acts of kindness one step further. Over 7,000 members in 38 countries have pledged to give something every day for 29 days. This can be something as small as handing a tissue to a sobbing co-worker, to donating money to a charity.
Christmas time always evokes the spirit of gift giving, but it should be something we do every day. By doing so, you experience a lot of self growth as a person and make your world a better place to be!
What's Driving This Trend
- Daily Gifting Challenge
- Creating a trend of daily gift giving that extends beyond the holiday season and emphasizes the importance of small acts of kindness in everyday life.
- Virtual Gifting Community
- Growing a community of individuals who support and encourage each other to engage in daily gift giving, potentially leading to the development of a new social media channel or platform.
- Random Acts of Kindness Movement
- Sparking a trend towards increased kindness and generosity towards others, potentially leading to the creation of new businesses and initiatives that advocate for and facilitate these practices in society.
Who This Affects Most
- E-commerce
- Creating opportunities for retailers to encourage daily purchases and gifting through the promotion of small, affordable gifts that can be given every day.
- Social Media
- Developing new platforms and features to support and facilitate online communities focused on daily gift giving, kindness, and positivity.
- Non-profit
- Empowering charitable organizations to engage more individuals in giving back and supporting their causes through initiatives that encourage daily acts of kindness and generosity.
