Lithuanian model Giedre Dukauskaite tears it up for Vogue Mexico's July 2014 issue posing in a series of striking jewel-toned business casual fashions. The shoot, styled by John Paul Tran, took dressing up for the office to a whole new level of fab.
Photographer Stockton Johnson photographed the lovely Dukauskaite in front of a concrete-looking background. The rough texture of the background beautifully juxtaposed the deep blue, purple and stark white tones of the garments. Regardless of the summertime weather, Tran dressed Dukauskaite in a series of loose-fitting wool coats, silk blouses, structured trench coats, whimsical capes and long leather boots.
Hair stylist Charlie Taylor left Dukauskaite's hair wind-blown and tousled adding a laid back vibe to the overall classy shoot.
What Makes This Trend Stand Out
- Jewel-toned Business Casual
- Opportunity for fashion brands to create innovative and eye-catching business casual attire in rich jewel-toned colors.
- Concrete-looking Backgrounds
- Opportunity for photographers and set designers to create visually striking editorials by using textured backgrounds that contrast with the fashion.
- Wind-blown Hairstyles
- Opportunity for hairstylists to design hairstyles that have a relaxed and natural look, adding an effortless vibe to editorial shoots.
Sectors Adopting This
- Fashion
- Fashion brands can leverage the trend of jewel-toned business casual to attract stylish professionals looking for unique apparel options.
- Photography
- Photographers and set designers can capitalize on the trend of using concrete-looking backgrounds to create visually captivating editorial shoots.
- Haircare
- Haircare brands have the opportunity to promote products and styles that help achieve wind-blown hairstyles for a natural and carefree look.
