What is the trend of feminist fashion?

The intersection of feminism and fashion presents a disruptive innovation opportunity to brands that cater to empowered women.

What is the trend of activist-inspired couture?

The emergence of brand-sponsored activism among couture designers presents opportunities for brands to leverage their social influence for good.

What is the trend of body positivity fashion?

The rise of the body positivity movement is the perfect opportunity for brands to embrace inclusive sizing while promoting self-love in their clothing.

What are the implications for the fashion industry?

As seen in the Giamba Spring/Summer Collection, the fashion industry now has a unique opportunity to embrace activism and use its influence for social change.

What are the implications for the fashion retail industry?

With more and more consumers embracing activism, retailers can capitalize on the trend by creating collections that align with social justice causes.

What are the implications for the social media marketing industry?

Brands that mimic Giamba's activism-inspired clothing line have the opportunity to go viral on social media while also aligning themselves with today's social justice movements.

Feminist Movement Couture : Giamba Spring

Feminist Movement Couture

The Giamba Spring/Summer Collection Refereces #FreeTheNipple Branding

Malika Renee Butss — September 29, 2015 — Fashion

References: vogue & vogue

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The #FreeTheNipple movement was brought to Milan Fashion Week in the form of the Giamba Spring/Summer 2016 collection. Giambattista Valli's sister label released a collection of 45 looks perfect for the shameless feminist.

While the #FreeTheNipple movement was first brought to light by pop star Miley Cyrus, the empowering social justice campaign has been translated into a language the fashion industry can understand. The Giamba Spring/Summer 2016 collection offers hot pants, sequins, frilly hippie frocks and star-shaped -- as well as heart-shaped -- patches that are used as nipple pasties. Tutu skirts are paired with zebra-striped ankle socks while the pumps in this collection are as dazzling as the sequin-riddled short shorts.

The Giamba Spring/Summer 2016 collection is for all fashion fans willing to free their nipple in style.

Trend Themes

Feminist Fashion — The intersection of feminism and fashion presents a disruptive innovation opportunity to brands that cater to empowered women.
Activist-inspired Couture — The emergence of brand-sponsored activism among couture designers presents opportunities for brands to leverage their social influence for good.
Body Positivity Fashion — The rise of the body positivity movement is the perfect opportunity for brands to embrace inclusive sizing while promoting self-love in their clothing.

Industry Implications

Fashion — As seen in the Giamba Spring/Summer Collection, the fashion industry now has a unique opportunity to embrace activism and use its influence for social change.
Fashion Retail — With more and more consumers embracing activism, retailers can capitalize on the trend by creating collections that align with social justice causes.
Social Media Marketing — Brands that mimic Giamba's activism-inspired clothing line have the opportunity to go viral on social media while also aligning themselves with today's social justice movements.

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