The #FreeTheNipple movement was brought to Milan Fashion Week in the form of the Giamba Spring/Summer 2016 collection. Giambattista Valli's sister label released a collection of 45 looks perfect for the shameless feminist.
While the #FreeTheNipple movement was first brought to light by pop star Miley Cyrus, the empowering social justice campaign has been translated into a language the fashion industry can understand. The Giamba Spring/Summer 2016 collection offers hot pants, sequins, frilly hippie frocks and star-shaped -- as well as heart-shaped -- patches that are used as nipple pasties. Tutu skirts are paired with zebra-striped ankle socks while the pumps in this collection are as dazzling as the sequin-riddled short shorts.
The Giamba Spring/Summer 2016 collection is for all fashion fans willing to free their nipple in style.
What's Driving This Trend
- Feminist Fashion
- The intersection of feminism and fashion presents a disruptive innovation opportunity to brands that cater to empowered women.
- Activist-inspired Couture
- The emergence of brand-sponsored activism among couture designers presents opportunities for brands to leverage their social influence for good.
- Body Positivity Fashion
- The rise of the body positivity movement is the perfect opportunity for brands to embrace inclusive sizing while promoting self-love in their clothing.
Who This Affects Most
- Fashion
- As seen in the Giamba Spring/Summer Collection, the fashion industry now has a unique opportunity to embrace activism and use its influence for social change.
- Fashion Retail
- With more and more consumers embracing activism, retailers can capitalize on the trend by creating collections that align with social justice causes.
- Social Media Marketing
- Brands that mimic Giamba's activism-inspired clothing line have the opportunity to go viral on social media while also aligning themselves with today's social justice movements.
