Chic Cross-Generational Collections

The Rosetta Getty Resort Line Appeals to All Age Groups

Cross-generational clothing is hard to come by but the Rosetta Getty Resort '16 collection is riddled with such versatile pieces.

With full knowledge that her 13-year-old daughter will one day steal into her closet and repurpose her clothing, Rosetta Getty made her latest collection a cross-generational line that can appeal to both daughters and mothers. With a much broader target market, the collection includes so many exciting designs. The American designer introduced Japanese denim for the first time as well as leather pieces. With a youthful aesthetic in mind, Getty created timeless pieces such as cigarette pants, madras plaid two pieces and white macramé dresses.

In a minimal color palette, the Rosetta Getty Resort collection definitely appeals to all generations.

Cross-generational Clothing
Creating versatile clothing that can appeal to both daughters and mothers.
Youthful Aesthetic
Designing timeless pieces with a youthful aesthetic in mind.
Minimal Color Palette
Using a minimal color palette to attract all generations.

Industries Being Reshaped

Fashion
Innovating the fashion industry by creating cross-generational clothing.
Retail
Providing a wider range of options for customers of different age groups.
Textile
Exploring new fabrics and materials to create versatile and appealing clothing for all generations.
SCORE
2.5 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 61%
Activity 7%
Freshness 8%