After Gervais’ 2011 Golden Globe performance and the accompanying hurt feelings, his return as host was somewhat of a shock.
Gervais attempted to tone down his crude humour and kept bullying to a minimum for the 2012 Golden Globe awards. Despite his efforts, the comedian couldn’t help but include some taunting remarks. “The Golden Globes are to the Oscars what Kim Kardashian is to Kate Middleton,” he stated jokingly. Gervais even set out to mock the rules set out for him by the network. He read, “...no profanity. That’s fine. I’ve got a huge vocabulary…No nudity. See, that’s a shame ‘cause I’ve got a huge…”
While the crude humor moves away from the traditional role of the Award Show Host, Gervais’ Golden Globe 2012 performance kept an otherwise quiet affair loud and entertaining.
What's Driving This Trend
- Crude Humor
- Opportunity for disruptive innovation in entertainment by pushing the boundaries of comedy and challenging traditional norms.
- Controversial Hosts
- Opportunity for disruptive innovation in award shows by hiring provocative hosts who generate buzz and keep audiences engaged.
- Personalized Comedy
- Opportunity for disruptive innovation in comedy by tailoring jokes and humor to specific audiences and demographics.
Who This Affects Most
- Entertainment
- Opportunity for disruptive innovation in the entertainment industry by exploring new comedic styles and approaches.
- Award Shows
- Opportunity for disruptive innovation in the award show industry by redefining the role of the host and introducing unconventional elements.
- Comedy
- Opportunity for disruptive innovation in the comedy industry by breaking traditional comedic boundaries and experimenting with new forms of humor.
