Functional Fitted Apparel

A.A. Spectrum Tackles Personal Stories with the 'GEOFLOWPOLIS' Capsule

A.A. Spectrum has launched a new Spring/Summer 2022 collection titled ‘GEOFLOWPOLIS.’ The collection comprises multiple oversized silhouettes, including a large zippered white jacket, a wide-shoulder muscle tank, and knee-length shorts. Collection standouts include the ‘PLUME PUFFER,’ the ‘DRESSEN’ and ‘SHORE’ shirts, and the ‘ALLEY CAT’ jacket. The ‘SAFARI’ jacket features innovative waterproof seam taping, zipper closure, and a multi-layered fabric.

Each item is crafted with durability and sustainability in mind, including a range of T-shirts crafted with hemp to reduce water wastage and eliminate pesticides. Offerings like the ‘GREAT WALL’ vest incorporate a lightweight ripstop material, while others utilize washing and over-drying techniques for unique finishes. The A.A. Spectrum’s ‘GEOFLOWPOLIS’ collection will be released on the brand’s website in the coming weeks.

Image Credit: A.A. Spectrum

Sustainable Fashion
A.A. Spectrum's use of hemp in their T-shirts and over-drying techniques for unique finishes presents an opportunity for sustainable fashion innovations.
Oversized Silhouettes
A.A. Spectrum's 'GEOFLOWPOLIS' collection comprises multiple oversized silhouettes presenting an opportunity for disruptive innovation in the oversized apparel industry.
Innovative Materials
A.A. Spectrum's 'SAFARI' jacket features innovative waterproof seam taping, zipper closure, and a multi-layered fabric presenting an opportunity for disruptive innovation in the performance apparel industry.

Sectors Adopting This

Sustainable Fashion
A.A. Spectrum's use of hemp in their T-shirts presents an opportunity for disruptive innovation within the sustainable fashion industry.
Oversized Apparel
A.A. Spectrum's 'GEOFLOWPOLIS' collection comprises multiple oversized silhouettes presenting an opportunity for disruptive innovation within the oversized apparel industry.
Performance Apparel
A.A. Spectrum's 'SAFARI' jacket featuring innovative waterproof seam taping, zipper closure, and multi-layered fabric presents an opportunity for disruptive innovation within the performance apparel industry.
SCORE
3.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 63%
Activity 20%
Freshness 13%