Broaster Company is already an industry leader in branded food concepts and a manufacturer of high-quality foodservice equipment, but now the chain is entering a new arena with the debut of its new Genuine Broaster Chicken Sandwich.
While there are plenty of chicken sandwiches on the market right now, the Genuine Broaster Chicken Sandwich is unique. Thanks to Broaster’s own pressure frying equipment, the chicken found in this new sandwich is more tender and juicier than ordinary fried chicken. The all-white meat chicken breast is then coated and marinated with Broaster’s signature recipe, which delivers a distinctive crunch that can be expected from any Genuine Broaster Chicken (GBC) menu item. As Broaster Company's SVP of Marketing & Food Innovation Greg West explains, "Our pressure frying process seals in the juices and provides the crunch that is second to none when it comes to the chicken sandwich trend. We encourage anyone to take on the chicken sandwich challenge with us and taste the difference in Broasted Chicken."
Image Credit: Broaster Company