Last year, Gillette Venus launched an intimate grooming care line and the Pubic Hair & Skin Starter Kit (containing a pubic hair razor, soothing serum and cleanser shave gel) is now being expanded upon with the Venus for Pubic Hair & Skin Gentle Trimmer.
The Venus for Pubic Hair & Skin Gentle Trimmer features a trimming comb to protect the skin and prevent tugging, and its waterproof design is optimized for use in the shower. The battery-powered trimmer for women is specially designed for thick hair and aesthetically, it matches the pearlescent look of the rest of the intimate grooming care products.
With this growing collection of products, the brand is unapologetic about using the phrase "pubic hair" and it is continuing to normalize conversations about body hair for women.
What's Driving This Trend
- Intimate Grooming Care
- The rise of intimate grooming care products is an opportunity for companies to create gender-neutral and diverse options.
- Waterproof Trimmers
- Companies can provide a convenient and practical solution to grooming with waterproof trimmers designed for use in the shower or bath.
- Body Hair Acceptance
- As conversations about body hair awareness become more normalized, companies can offer products that promote body hair acceptance and inclusivity.
Who This Affects Most
- Beauty and Personal Care
- Opportunities exist for beauty and personal care companies to innovate with new intimate grooming care products and accessories.
- Retail and E-commerce
- Companies can create online marketplaces that offer a more diverse and inclusive range of intimate grooming care products to meet the growing demand.
- Sexual Wellness
- With the normalization of conversations around body hair, companies can innovate with products designed to promote a positive sexual experience, such as lubricants or sex toys.
