Hyundai's premium motor brand, Genesis has tapped Prada's store architects in the making of a new showroom dubbed 'Genesis Gangnam.'
Newly opened in Seoul, South Korea, this two-storey building presents visitors with a visually striking alternative to traditional means of product display. The minimalist exterior is only recognized by the Genesis logo in the top left hand corner of the building, while the vehicles remain hidden from sight, until one enters the facility. The building's interior is designed to appear more like a gallery than a showroom, and uses concrete partitions to create private viewing areas for the potential buyer.
Additionally, this design-focused interior features ceiling lights which replicate a photography studio, in which cars are photographed.