The General Electric Instagram collaboration features a series of photos on the GE blog using the popular Apple photo app Instagram in celebration of GE's130th year as a company. According to GE, the blog itself exists so that consumers “can have an inside look into their research labs, manufacturing plants, and archives."
On the GE blog, beneath each picture there is a short description of the functionality of the equipment, what it does and a short history. But what is extremely striking are the photos themselves. I never imagined in a million years that a factory-sized heating appliance could look so artistic and beautiful.
General Electric really manages to reach out to the younger generation by choosing to release these photos in this particular way. The General Electric Instagram series absolutely takes the institutional and robotic feel out of the equipment and reinstalls an artistic and a vintage feel to them. Perfect, since they are celebrating an anniversary and these photos marries the old and vintage with the new and modern.