Maison Margiela's SS 19 is Provocatively Androgynous
References: maisonmargiela & highsnobiety
John Galliano boldly debuted his work for Maison Margiela at Paris Fashion Week and the presentation consisted of gender-neutral fashion that embraces expressivity and individuality. Although the week was centered around contemporary high-end womenswear, the Maison Margiela Spring/Summer 2019 runway was "a two-way street" as both male and female models strutted down the catwalk in deconstructed silhouettes that were heavily informed by the modern avant-garde.
The gender-neutral fashion ensembles were aptly referred to as "sliced-up experiments." From the lace detailing on skirts and sleek PVC inserts to topsy-turvy suits and cut-out outerwear, Maison Margiela's Spring/Summer 2019 presentation definitely turned heads in Paris. This may have been a result of the artistically sculptural quality of the silhouettes or simply because of the provocative exploration of gender-neutral fashion.
The gender-neutral fashion ensembles were aptly referred to as "sliced-up experiments." From the lace detailing on skirts and sleek PVC inserts to topsy-turvy suits and cut-out outerwear, Maison Margiela's Spring/Summer 2019 presentation definitely turned heads in Paris. This may have been a result of the artistically sculptural quality of the silhouettes or simply because of the provocative exploration of gender-neutral fashion.
Trend Themes
1. Gender-neutral Fashion - Disruptive innovation opportunity: Create a brand that specializes in gender-neutral fashion, catering to individuals who value self-expression and individuality.
2. Expressive Fashion - Disruptive innovation opportunity: Develop a line of fashion that embraces expressivity through bold designs and unconventional silhouettes, appealing to those seeking unique and avant-garde clothing.
3. Androgynous Runways - Disruptive innovation opportunity: Introduce fashion shows that showcase both male and female models wearing androgynous designs, challenging traditional gender norms and expanding representation in the industry.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Create a retail space that focuses on gender-neutral clothing, providing a unique shopping experience for individuals looking to break away from traditional gendered fashion.
2. Fashion Design - Disruptive innovation opportunity: Establish a fashion design studio that pushes boundaries by creating expressive and avant-garde designs that challenge societal norms and expectations.
3. Fashion Events - Disruptive innovation opportunity: Organize fashion events and runways that celebrate androgynous fashion, fostering inclusivity and diversity within the industry.
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