ASICS launches two new colorway palettes to join its roster in the form of its signature GEL-SONOMA 15-50 sneaker model. The first iteration is marked with a small touch of gold that can be seen in the form of branding around the tongue sections.
It is made from mesh materials at the underlying details and buttery suede overlaying on top. The laces, interior lining, and cages are detailed in a wolf grey color. The second iteration is also made from mesh materials at the base, the throat, and interior lining, but boasts a darker look with black accents as the foundation. It is then detailed with beige at the toe tip overlays, the cages, and the branding ASICS stripes.
Image Credit: atmos Tokyo
Key Themes Behind This Trend
- Retro Athletic Shoes
- The trend towards 90s-inspired retro athletic shoes continues to grow, creating opportunities for companies to update classic designs with modern features and color palettes.
- Colorway Design Innovation
- Innovative colorway designs, like ASICS' use of gold and beige accents, have the potential to set a brand's shoes apart from competitors and attract fashion-conscious consumers.
- Sustainable Materials
- There is an increased demand for sustainable and environmentally friendly materials in athletic shoes, creating opportunities for companies to develop new materials and manufacturing processes.
Where This Applies
- Athletic Footwear
- The athletic footwear industry can capitalize on the trend towards retro designs and innovative colorways, and incorporate sustainable materials into their products.
- Fashion
- Fashion companies can explore opportunities to collaborate with athletic footwear brands, merging fashion-forward design with athletic performance.
- Sustainability
- Sustainability-focused companies can partner with athletic footwear brands to develop new, eco-friendly materials and manufacturing processes for shoes.
