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Mix-and-Match Sneakers

This Vibrant Asics Gel-Lyte V Colorway is Meant for Mismatching

— October 27, 2015 — Fashion
The most recent color pack of ASICS Gel-Lyte V sneakers comes with an innovative and quirky concept: that the pairs should be worn with mismatched left and right feet.

The Gel-Lyte V is one of ASICS' most popular silhouettes, and with this latest color pack it gets an unusual makeover. The new Gel-Lyte Vs come in four separate colorways. Each one features a tan leather and white mesh upper in the classic Gel-Lyte V design. The tan and white is complemented by a vibrantly colored sock upper in one of four colors: Teal, Coral, Royal or Violet. Each shoe also comes with four sets of laces, one each in black and brown and two -- a flat and a rope lace -- in the vivid accent color.

Not only can wearers of the mix and match Gel-Lyte Vs experiment with their lace style and color, they are also meant to purchase multiple pairs or exchange with friends and family in order to have mismatched pairs of multiple colors.
Trend Themes
1. Mix-and-match Footwear - Disruptive innovation opportunity: Creating customizable footwear options that allow consumers to mix and match different colors and styles.
2. Mismatched Fashion - Disruptive innovation opportunity: Introducing mismatched fashion trends in other clothing and accessories, encouraging consumers to embrace individuality and personal expression.
3. Multi-pair Purchases - Disruptive innovation opportunity: Promoting the sale of multiple pairs of shoes or encouraging shoe exchanges among friends and family to create a unique and diverse shoe collection.
Industry Implications
1. Footwear - Disruptive innovation opportunity: Developing technologies and manufacturing processes that enable the production of mix-and-match footwear options.
2. Fashion - Disruptive innovation opportunity: Designing clothing and accessories with mismatched patterns and colors, catering to consumers looking for unique and unconventional fashion choices.
3. Retail - Disruptive innovation opportunity: Creating platforms or experiences that facilitate shoe exchanges among customers, enabling them to mix and match their footwear collections easily.
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