ASICS works in collaboration with Japanese brand Okayama Denim on a new collection of GEL-LYTE III OG sneakers that are spotlighted by the premium material. The Japanese label is a pioneering name for Selvege and the sneakers follow a similar route.
With the trusted expertise of Okayama Denim, the shoes are named 'White Denim' due to the premium material found at the upper. The shoe delivers a light palette, straying away from the usual indigo and black denim options. The denim material can be found at the shoe's base foundation, traveling to the toe box, the tongue, the heel, and mid-panel sections. Leather then follows at the heel and the toe bumper for some textural contrast.
Image Credit: atmos Tokyo
What's Driving This Trend
- Premium Denim Sneakers
- Incorporating premium denim into sneaker designs could be a disruptive innovation opportunity within the fashion industry.
- Collaborative Designs
- Collaborating with well-known brands outside of the fashion industry such as Okayama Denim opens doors for disruptive innovation within the fashion industry.
- Unique Color Palette
- Creating new and unique color palettes for denim sneakers could be a disruptive innovation opportunity within the fashion industry.
Who This Affects Most
- Fashion
- The incorporation of premium denim into sneaker designs could be a disruptive innovation opportunity within the fashion industry.
- Textile
- Collaborations between fashion and textile industries, such as the ASICS x Okayama Denim partnership, could lead to disruptive innovation opportunities within both industries.
- Footwear
- Incorporating unique materials, such as denim, into footwear designs offers disruptive innovation opportunities within the footwear industry.
