ASICS Prepares for Summer with a New GEL-KAYANO 5 OG Colorway
References: afew-store & hypebeast
Footwear label ASICS unveils a new tonal iteration of the signature GEL-KAYANO 5 OG sneakers in preparation for the summer season. The retro silhouette retains its structure, with an upper constructed from a blend of white mesh and white leather materials before being accented with some bold hues.
The details are informed through sea blue and fluorescent yellow details. The sole unit boasts a worn-out finish with its off-white color -- the same detail is also showcased on the sneaker's suede paneling detail. The whole sneaker sits atop of a chunky sole unit that is complete with a bright yellow outsole, white speckled details, and blue fin-like cutouts before it is rounded out with the DUOMAX branding in dark gray. The aforementioned sea blue also adorns the GEL bubble and ASICS branding.
The details are informed through sea blue and fluorescent yellow details. The sole unit boasts a worn-out finish with its off-white color -- the same detail is also showcased on the sneaker's suede paneling detail. The whole sneaker sits atop of a chunky sole unit that is complete with a bright yellow outsole, white speckled details, and blue fin-like cutouts before it is rounded out with the DUOMAX branding in dark gray. The aforementioned sea blue also adorns the GEL bubble and ASICS branding.
Trend Themes
1. Retro Sneaker Revival - ASICS introduces a new tonal iteration of the GEL-KAYANO 5 OG sneakers, presenting an opportunity for others to capitalize on the revival of retro designs.
2. Bold Accent Trend - The use of bold hues like sea blue and fluorescent yellow in ASICS' GEL-KAYANO 5 OG colorway presents an opportunity for other brands to incorporate statement-making accents into their products.
3. Worn-out Finish - The worn-out finish on the sole unit of ASICS' GEL-KAYANO 5 OG sneakers suggests an opportunity for other companies to use distressed finishes in their footwear designs.
Industry Implications
1. Athletic Footwear - ASICS' release of the GEL-KAYANO 5 OG sneakers creates an opportunity for athletic footwear companies to incorporate retro designs into their product lines.
2. Fashion - The bold accent trend seen in ASICS' GEL-KAYANO 5 OG colorway suggests an opportunity for fashion brands to incorporate the trend into their clothing and accessory designs.
3. Sneaker Manufacturing - The use of worn-out finishes by ASICS in their GEL-KAYANO 5 OG sneakers represents an opportunity for sneaker manufacturers to explore alternative finishes and materials in their product designs.
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