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Lightweight Cushioned Sneakers

ASICS' GEL-Kayano 25 Lite-Show Sneakers Are Iridescent at Night

— September 11, 2018 — Fashion
Footwear label ASICS introduces its new men's running shoes entitled the GEL-Kayano 25 Lite-Show sneakers. The highlighting element of the model is its iridescent sensibilities that shine through in low-light conditions. This is the result of its 3M coating as it gives the piece a high visibility finish. To make running even more efficient, the sneakers are developed using a double ultra-lightweight cushioning -- this features the label's FlyteFoam Propel and its FlyteFoam Lyte. The fusion of both provides ultimate comfort and support.

The colorway goes towards a darker route as the uppers boast an all-black hue with a tonal lacing system as well. The outsoles are finished in a bright red to contrast with additional FlyteFoam branding details in red as well.
Trend Themes
1. Iridescent Sneakers - Opportunity for innovation: Develop sneakers with iridescent finishes to enhance visibility in low-light conditions.
2. Ultra-lightweight Cushioning - Opportunity for innovation: Create shoes with double ultra-lightweight cushioning for ultimate comfort and support.
3. Tonal Colorways - Opportunity for innovation: Design sneakers with all-black hues and tonal lacing systems for a sleek and minimalist aesthetic.
Industry Implications
1. Footwear Manufacturing - Opportunity for innovation: Incorporate 3M coating technology to create sneakers with high visibility finishes.
2. Sports and Athletics - Opportunity for innovation: Integrate FlyteFoam Propel and FlyteFoam Lyte technologies into running shoes for enhanced performance.
3. Fashion and Apparel - Opportunity for innovation: Develop stylish footwear with contrasting colorways and branding details for a bold fashion statement.
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