Modern Technical Lifestyle Sneakers

UNAFFECTED Designs its Own Version of the ASICS Gel-Kayano 14

South Korean imprint UNAFFECTED introduces three tonal iterations of its own take on the ASICS Gel-Kayano 14 sneaker model for the season. The imprint has been making a statement in the realm of apparel design and accessories as well and with its latest collaboration, sneakers are its latest work.

Taking the silhouette as the base foundation, the three-piece collection is led by a tactical design language that is secured by trail-influenced lacing systems and a bold metallic look throughout the upper. Fans are to expect the drop to happen sometime along with the Fall/Winter 2023 selection. The three colorway palettes of the familiar shoe include an off-white or cream hue, dark grey, and a bolder green version.

Image Credit: @uptod4te

Technical Sneaker Design
Designing sneakers with a tactical and trail-influenced language that combines functionality and style.
Bold Metallic Accents
Incorporating metallic elements in footwear design to create a futuristic and eye-catching appeal.
Colorway Palettes
Creating sneaker collections in multiple colorways to cater to a wider range of preferences and fashion trends.

Industries Being Reshaped

Footwear Manufacturing
Manufacturing innovative sneakers that feature a combination of functionality and a futuristic design language.
Apparel and Accessories Design
Expanding product lines to include sneakers as a form of self-expression and style that complements other clothing and accessory designs.
Fashion Retail
Selling sneaker collections that cater to a broad customer base and showcase innovative designs that are both functional and trendy.
SCORE
2.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 33%
Activity 40%
Freshness 15%