Vacation, which describes itself as the creator of The World's Best-Smelling Sunscreen, launched Gelée by Vacation, an eau de toilette that revisits the scent of an iconic sunscreen gel. Developed with ARQUISTE Parfumeur and a panel of 11 original Orange Gelée fans and beauty experts, Gelée by Vacation is an all-gender personal fragrance that tells a unique story with the original notes of bergamot, clove, saffron and patchouli, plus a subtle touch of "Zeste Méditerranéen," a floral heart of carnation, rose, and a grounding base of sandalwood.
Gelée by Vacation joins several other eau de toilettes from the brand, and expands The Orange Gelée Collection, featuring products created as part of the brand's celebrated Orange Gelée Revival Project.
Key Themes Behind This Trend
- Nostalgic Scent Revival
- Reflects consumer appetite for retro olfactory cues that rekindle personal memories and heritage brand narratives, enabling hybrid product concepts that fuse classic accords with contemporary formats.
- Sunscreen-aesthetic Fragrances
- Signals a shift toward unconventional scent profiles inspired by functional products, where sun-care notes and marine-tinged orange gels become legitimate perfume categories with cross-category appeal.
- Multi-product Scent Ecosystems
- Blends fragrance with adjacent personal-care formats, creating cohesive collections that expand a signature scent from creams and sprays into lifestyle and limited-edition collaborations.
Where This Applies
- Beauty and Personal Care
- Shows opportunity for brands to merge skincare heritage with fine-fragrance craftsmanship to produce hybrid SKUs and nostalgic limited runs that command premium pricing.
- Fashion and Lifestyle
- Illustrates potential for apparel and accessory labels to incorporate scented experiences and co-branded fragrance lines that reinforce seasonal narratives and identity-driven collections.
- Hospitality and Travel
- Highlights demand for signature olfactory signatures in hotels and resorts that evoke sun-soaked leisure and build memorable guest experiences around a distinctive sunscreen-inspired aroma.
