ASICS works in collaboration with Kiko Kostadinov on a new footwear model that boasts hybrid designs entitled the GEL-Aurania. The sneaker arrives in two colorway options for the season and it a perfect embodiment of the Bulgarian designer's aesthetics and ASICS' athletic sensibilities.
The first of the two colorway options is an earthy option, whereas the second one features emerald green with gray accents as a touch of contrast. The uppers are reminiscent of the familiar Skysensor Slash JJ model due to the specific tooling of the signature GEL-Quantum Infinity Jin. The Skysensor Slash JJ is further referenced at the lacing system. It boasts racing elements as the laces can be tightened and adjusted using only one hand.
Image Credit: ASICS
What's Driving This Trend
- Earthy Tonal Hybrid Sneakers
- Brands should consider collaborating with designers to create hybrid footwear models that cater to both style and athleticism.
- Signature Tooling Designs
- Incorporating signature tooling designs from previous models can create a sense of familiarity and nostalgia for consumers.
- Racing Elements in Sneakers
- Adding racing elements such as one-handed adjustable lacing can create a unique selling point for sneakers.
Who This Affects Most
- Fashion Retail
- Collaborations with fashion designers and brands can create mutually beneficial opportunities to combine aesthetics and functionality in footwear.
- Athletic Footwear
- Brands can incorporate elements of racing and performance to create hybrid sneakers that are both stylish and performance-driven.
- Lifestyle Fashion
- Sneakers with unique design elements can serve as fashion statements and appeal to consumers interested in incorporating more sporty elements to their style.
