Australian retail label Above The Clouds works in collaboration with ASICS for the first time to design a pair of the GEL-1090 sneaker model. This is to celebrate the brand's 10th anniversary and the entire collaboration embodies the philosophy of ASICS -- 'Sounds Mind, Sound Body.'
The footwear brand is very sophistication through performance designs and the latest silhouette features minimal detailing with a premium construction to highlight the importance of the make up. The uppers are an off-white color, serving as the base foundation with additional mesh underlays before it is detailed with clear tiger stripes. These stripes can be found on the heel counter and on the mudguard which are complete in ASICS blue color. Branding details are found on the lateral side of the footwear with additional references to the philosophy on the tongue.
Image Credit: ASICS, Above The Clouds
What's Driving This Trend
- Philosophy-themed Sneakers
- Fashion brands can collaborate with philosophers to create meaningful designs and embody philosophies that resonate with consumers.
- Minimalist Sneaker Design
- There is an opportunity for footwear brands to create sneakers with minimalist designs that showcase the quality of the construction and materials.
- Subtle Branding Details
- Brands can create timeless designs with subtle branding details that celebrate the collaboration and resonate with consumers on a deeper level.
Who This Affects Most
- Fashion
- Fashion brands can create new lines of products that represent philosophies and add deeper value to their offerings.
- Sportswear
- Sportswear brands can create performance sneakers with minimalist designs and focus on quality to create a unique value proposition for consumers.
- Branding and Marketing
- Branding and marketing agencies can help brands collaborate and develop meaningful designs that embody philosophies and create deeper connections with consumers.
