P.E. Nation has reworked the ASICS ‘GEL-1130’ as a part of a two-piece collection that offers neutral and neon colorways. The new ‘GEL-1130’ uses a mesh eggshell-colored base on both iterations, with the ‘Cream/Paperbag’ colorway adopting a muted, earthy-toned palette and the ‘Cream/Black’ going for a vibrant neon yellow and pink. The ‘Cream/Paperbag’ iteration uses brown, black, and orange hits to contrast the beige construction, while the Cream/Black’ version uses a tan shade on the lateral side panels, neon outsoles, and pink accents on the mudguards, toebox tab, and heels.
P.E. Nation comments on the collaboration in a press release: “ASICS are at the forefront of innovation: their decades of design evolution have led to the most technical running shoe in the market. [...] [This collaboration] highlights the synergy between ASICS and P.E, too, in terms of aesthetic approach and sharp focus on sustainability. The end result a 360-package of function, form, and future sensibility.”
The P.E. x ASICS ‘GEL-1130’ arrives on July 25 via the P.E. Nation website.
Image Credit: ASICS
Why This Trend Is Growing
- Co-branded Sneakers
- Opportunity for fashion brands and sneaker companies to collaborate and create unique designs with a shared audience.
- Colorway Variation
- Opportunity for sneaker brands to release multiple variations of the same shoe, appealing to a wider range of consumers with different aesthetic preferences.
- Sustainability Focus
- Opportunity for fashion and sneaker brands to place a greater emphasis on sustainability and eco-friendly materials in their product designs.
Industries Being Reshaped
- Fashion
- Fashion companies can benefit from collaborations with sneaker companies to create unique footwear options.
- Sneaker
- Sneaker companies can release variations of popular shoes with different colorways to appeal to a wider range of consumers.
- Sustainability
- Opportunity for companies across various industries to focus on and promote sustainability in their product offerings.
