The GeigerCars.de Christmas-edition Hummer was created for a European TV show called Galileo. Oh Gizmo describes the car as featuring, â€œa 3,800 watt JBL sound system, 42-inch LCD TV with digital receiver and DVD player, integrated heated thermos cans with a cookie warmer and to top it all off an electric fireplace complete with chimney.â€ This is one luxurious Christmas present, costing around $144,000.
Implications - Traditionally used for military campaigns, hummers have now been integrated into everyday use to indicate prestige amongst consumers. Companies should capitalize on buyers' willingness to spend to ensure their customers stand out above the rest. Adding doses of opulence into commonplace products will give products an extra edge.