Photographer Gavin Hammond's 'Puddle Shots' series records a rainy London, England through beautiful lomography. Hammond's photos are reflections of the city taken through water puddles. The collection provides a perspective that is often stepped over in a city infamous for its' precipitation. Hammond used this downpour of creativity to capture London in its truest form -- drippy and delightful.
The black and white photos provide an almost gothic feel. However, the stark contrasts emphasize the picturesque qualities of London. The photographs capture some of London's most recognizable monuments: the Tate Modern, Westminster Abbey, and the London Eye.
The collection offers a great way to reflect on a dreary day. Getting lost in the beauty these photographs provide will offer a chance for some singing in the rain, however cliche that may be.
What Makes This Trend Stand Out
- Reflection Photography
- There is an opportunity for innovation in exploring photography through reflections and finding unique perspectives that go unnoticed by the naked eye.
- Gothic Aesthetics
- There is an opportunity to explore gothic aesthetics in photography and art, especially from an urban landscapes perspective like in the 'Puddle Shots' series.
- Weather-based Art
- There is an opportunity to capture and create art based on a location's weather, like the 'Puddle Shots' series in rainy London.
Sectors Adopting This
- Photography
- There is an opportunity for photographers to explore unique perspectives in their work, like reflecting on their subjects.
- Tourism
- There is an opportunity for tourism companies to embrace the weather of a location and highlight it as a unique selling point to attract visitors.
- Art
- There is an opportunity for artists to experiment with different aesthetics and mediums to create something new, exciting, and weather-based like the 'Puddle Shots' series.
