The Garrett Lieght 2012 Holiday eyewear collection marks the merger between classic construction and new-school aesthetic.
Garrett Lieght is a California-based optical brand that was founded in 2010 by a group of young eyewear enthusiasts and designers. Included in the group is the son of famous eyewear brand Oliver Peoples. The family history in the sunglass/optical world is inherit in the Garrett Lieght Holiday collection. It is made up of a series of well executed frames in modern colors and blended arms. These shades and eyeglasses are far from boring. The line-up combines slim silhouettes with fun designs and quirky add-ons such as vibrant coated lenses.
The Garrett Lieght 2012 eyewear collection pays tribute to its roots and brings optical accessories into the future.
Key Themes Behind This Trend
- Classic Construction
- Opportunities for disruptive innovation lie in reimagining traditional construction techniques for modern eyewear designs.
- New-school Aesthetic
- Innovative designs that embrace contemporary aesthetics can disrupt the eyewear industry by attracting a younger consumer base.
- Quirky Add-ons
- Integrating unique and playful features like vibrant coated lenses can create disruption in the eyewear market by offering consumers a standout accessory.
Where This Applies
- Eyewear
- The eyewear industry can benefit from disruptive innovations that combine classic construction techniques with contemporary designs to appeal to a wider range of customers.
- Fashion
- Developing eyewear collections with a new-school aesthetic can disrupt the fashion industry by providing consumers with trendy and unique accessories.
- Retail
- Retailers can capitalize on the trend of quirky eyewear add-ons by offering a wide range of frame options and customization features to attract customers looking for personalized accessories.
