Jasmin Isabel Eckerle and Marcel Singer of the German fashion design team that make up Garland Coo have created a collection that aims to subvert the stereotypes surrounding the Black Forest in Germany.
The duo also took photos and styled this Dazed & Confused feature. Using ghostly makeup, monochromatic costumes and wild hair, the latest avant-garde collection by Garland Coo strikes a chord with the paranormal.
Implications - Dark, mysterious elements can be an interesting addition to ad campaigns, photo shoots and product packaging. There is a common societal fixation with darker imagery and harder-edged features, and with such, businesses should be able to appeal to this consumer demand for simulated danger.
What Makes This Trend Stand Out
- Dark Imagery
- Incorporating dark, mysterious elements can create intrigue and appeal to consumer demand for simulated danger.
- Ghostly Aesthetics
- Utilizing ghostly makeup, monochromatic costumes, and wild hair can add an avant-garde touch to fashion designs and creative projects.
- Subverting Stereotypes
- Challenging stereotypes through fashion collections can be a disruptive innovation opportunity in the fashion industry.
Sectors Adopting This
- Fashion
- The fashion industry can leverage dark aesthetics and avant-garde designs to attract consumers fascinated by darker imagery.
- Advertising
- Incorporating ghostly aesthetics in ad campaigns can capture consumer attention and create a memorable brand image.
- Creative Arts
- Exploring and subverting stereotypes through fashion design opens up disruptive innovation opportunities in the creative arts industry.
