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Ghostly Get-Ups

The Latest Garland Coo Collection Sabotoges Stereotypes of The Black Forest

— June 11, 2010 — Pop Culture
Jasmin Isabel Eckerle and Marcel Singer of the German fashion design team that make up Garland Coo have created a collection that aims to subvert the stereotypes surrounding the Black Forest in Germany.

The duo also took photos and styled this Dazed & Confused feature. Using ghostly makeup, monochromatic costumes and wild hair, the latest avant-garde collection by Garland Coo strikes a chord with the paranormal.

Implications - Dark, mysterious elements can be an interesting addition to ad campaigns, photo shoots and product packaging. There is a common societal fixation with darker imagery and harder-edged features, and with such, businesses should be able to appeal to this consumer demand for simulated danger.
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