The Latest Garland Coo Collection Sabotoges Stereotypes of The Black Forest
Tiana Reid — June 11, 2010 — Pop Culture
References: garlandcoo & dazeddigital
Jasmin Isabel Eckerle and Marcel Singer of the German fashion design team that make up Garland Coo have created a collection that aims to subvert the stereotypes surrounding the Black Forest in Germany.
The duo also took photos and styled this Dazed & Confused feature. Using ghostly makeup, monochromatic costumes and wild hair, the latest avant-garde collection by Garland Coo strikes a chord with the paranormal.
Implications - Dark, mysterious elements can be an interesting addition to ad campaigns, photo shoots and product packaging. There is a common societal fixation with darker imagery and harder-edged features, and with such, businesses should be able to appeal to this consumer demand for simulated danger.
The duo also took photos and styled this Dazed & Confused feature. Using ghostly makeup, monochromatic costumes and wild hair, the latest avant-garde collection by Garland Coo strikes a chord with the paranormal.
Implications - Dark, mysterious elements can be an interesting addition to ad campaigns, photo shoots and product packaging. There is a common societal fixation with darker imagery and harder-edged features, and with such, businesses should be able to appeal to this consumer demand for simulated danger.
Trend Themes
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Dark Imagery — Incorporating dark, mysterious elements can create intrigue and appeal to consumer demand for simulated danger.
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Ghostly Aesthetics — Utilizing ghostly makeup, monochromatic costumes, and wild hair can add an avant-garde touch to fashion designs and creative projects.
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Subverting Stereotypes — Challenging stereotypes through fashion collections can be a disruptive innovation opportunity in the fashion industry.
Industry Implications
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Fashion — The fashion industry can leverage dark aesthetics and avant-garde designs to attract consumers fascinated by darker imagery.
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Advertising — Incorporating ghostly aesthetics in ad campaigns can capture consumer attention and create a memorable brand image.
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Creative Arts — Exploring and subverting stereotypes through fashion design opens up disruptive innovation opportunities in the creative arts industry.
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