adidas Consortium launches its latest Gardening Club collection for the season featuring three footwear designs and apparel that complements the looks. The overall inspiration behind the capsule is drawn from lawn-based activities that "can move effortlessly from the lawn to the streets."
The capsule features the 'Novaturbo' -- it boasts a sandal silhouette that sits on top of an adiPRENE sole unit foundation. There is also a Hoverturf GF6100AM and GF16100LC silhouette, both of which highlight heavy tread details and rugged materials that prepare for the outdoor terrain. The apparel includes utilitarian looks in the form of trousers, vests, and a waist bag. These pieces are made from materials that are functional and inspired by naturistic elements.
Image Credit: Sneakersnstuff
What's Driving This Trend
- Outdoor-inspired Footwear
- Opportunity for footwear companies to create rugged, outdoor-inspired sneakers that seamlessly transition from outdoor to urban environments.
- Functional Outdoor Apparel
- Opportunity for clothing brands to design utilitarian garments made from functional materials inspired by nature and suited for outdoor activities.
- Lifestyle Gardening
- Opportunity to tap into the growing trend of lifestyle gardening and offer products that combine style and functionality for modern gardeners.
Who This Affects Most
- Footwear
- Disruptive innovation opportunities in the footwear industry to create versatile and rugged sneakers suitable for outdoor and urban use.
- Apparel
- Disruptive innovation opportunities in the apparel industry to develop utilitarian garments made from functional materials that cater to outdoor enthusiasts.
- Home and Garden
- Disruptive innovation opportunities in the home and garden industry to offer lifestyle gardening products that combine style, function, and convenience.
