If there's one thing the classic American clothier is known for, it's getting shades right and the GAP Summer 2014 Collection proves just how versatile a blue color scheme can be. Rebekka Bay, the brand's new creative directory, has helped to up the iconic clothier's game by sticking to a few basics, but branching out in a few key areas to draw in fashionistas that have strayed from malls to designer boutiques.
The GAP Summer 2014 Collection pays homage to the brand's heritage, while still stepping out in new directions that includes pastel garments ready for a meeting with the board or a drink afterwards. Versatility is -- as always -- a key aspect of the GAP Summer 2014 Collection, which looks to offer new staples in a refreshed manner that won't assault your closet.
What's Driving This Trend
- Heritage-inspired Clothing
- Designing modern clothing collections that pay homage to a brand's heritage and classic styles.
- Versatile Color Palettes
- Creating clothing collections with a subdued color palette that incorporates pastel garments for versatility in any situation.
- Classic Staples with Refreshed Design
- Offering new staples in a refreshed manner that combines classic styles with modern design elements.
Who This Affects Most
- Fashion
- The fashion industry could use heritage-inspired clothing and versatile color palettes to create updated collections with a wider appeal.
- Retail
- Retailers could benefit from offering customers classic staples with refreshed design elements to help draw in customers and boost sales.
- Textile Manufacturing
- Textile manufacturers could capitalize on the trend of heritage-inspired clothing by creating new fabrics or designs that capture the essence of a brand's history and roots.
