Danish fashion label Ganni works in collaboration with Italian footwear label Diemme on a pair of premium performance sneakers and a pair of hiking boots. The silhouettes made its debut appearance at Ganni's Fall/Winter 2018 runway show but are now available for purchase. Diemme is often recognized for its intricate craft in creating performance footwear and has worked alongside luxury names including Chanel, and Margiela. This partnership aims to create the "ultimate urban expression of utility footwear."
The collaboration brings forth the Iris sneaker and the Sarai boots -- complete with high-quality Vibram soles in a clean white hue and hazelnut-inspired colorways. The Sarai boots are designed to tread with grip and the outsoles offer elements to aid hiking journeys. Both of the models are constructed with leather uppers, with the Iris featuring some suede panels.
Key Themes Behind This Trend
- Premium Performance Sneakers
- Opportunity for disruptive innovation in creating high-performance sneakers with innovative materials and technologies.
- Artisanal Utility Footwear
- Opportunity to disrupt the footwear market by combining craftsmanship with utility features for versatile and stylish footwear.
- Collaborative Fashion Partnerships
- Opportunity for disruptive innovation in creating unique fashion collaborations that bring together different expertise and styles.
Where This Applies
- Fashion
- Opportunity for disruptive innovation in the fashion industry by creating premium, performance-focused footwear.
- Footwear
- Opportunity to disrupt the footwear industry by combining artisanal craftsmanship with utility features to create innovative, high-quality products.
- Collaborative Design
- Opportunity for disruptive innovation in the design industry through collaborative partnerships that bring together different brands and creative visions.
