HBO works in collaboration with Fender to deliver even more Game of Thrones merchandise -- the latest is a selection of Game of Thrones Guitars. The final season recently kicked off and to celebrate, Fender creates a special guitar design for each house. The luxury instrument is adorned in the sigils of House Lannister, Stark, or Targaryen.
The bespoke designs boast details including hand-carved inlays or leaf finishings made from 24k gold. The high-quality construction is showcased through the intricate craftsmanship, delivering a collectible for fans of the television show and music enthusiasts alike. Every guitar is designed to capture the overall essence of each house -- the Stark iteration features a rustic look with hits of wooden designs, whereas the Lannister iteration display golden hues.
Why This Trend Is Growing
- TV Show-themed Merchandise
- Opportunity for more luxury, bespoke merchandise for popular TV shows that appeals to both fans of the show and collectors.
- Collaboration Between Media and Lifestyle Brands
- Opportunity for brands to work together to create unique products that cater to different niche audiences.
- Incorporating Pop Culture References Into Traditional Industries
- Opportunity for traditional industries, such as music, to tap into new audiences by incorporating pop culture references into their designs and marketing.
Industries Being Reshaped
- Television
- Television industry can explore collaborations with lifestyle and consumer brands to create unique merchandise that further engages audiences.
- Music
- Music industry can create limited edition instruments with unique designs and finishes that celebrate popular TV shows, tapping into new audiences.
- Luxury Goods
- Luxury industries can create bespoke, high-quality collectibles that cater to niche audiences and tap into the fandoms of popular TV shows.
