Chinese fashion brand Randomevent introduces a collection for the Spring/Summer 2019 season and it incorporates feelings of nostalgia through game logos. It draws strong inspiration from youth culture, specifically surrounding gaming culture, referencing old school video games and the logos.
Some of the brands that it recognizes include SEGA, Capcom. Nintendo, and more. The seasonal collection is comprised of silhouettes including graphic tees, some accessories, polo shirts, denim pants with colorful patchwork. One of the standout items in the Randomevent Spring/Summer 2019 collection includes the graphic tee that nods to Street Fighter II. The tee boasts a clean and bright yellow base and takes on the familiar font of Street Fighter II reworked to reference the brand in the same font.
Why This Trend Is Growing
- Nostalgic Apparel
- The trend of incorporating nostalgic logos and designs into apparel inspires opportunities for disruptive innovation in the fashion industry.
- Gaming Culture
- As gaming culture continues to grow in popularity, fashion companies have the opportunity to incorporate iconic gaming references into their designs and product offerings.
- Patchwork Denim
- Incorporating colorful patchwork into denim pants creates an opportunity for disruptive innovation in the denim industry by putting a unique spin on a classic product.
Industries Being Reshaped
- Fashion
- Fashion companies can embrace nostalgia and explore the gaming industry to create new and unique collections that appeal to consumers in fresh ways.
- Gaming
- Collaborating with fashion brands and incorporating iconic gaming references into apparel creates new marketing and revenue opportunities for the gaming industry.
- Denim
- The use of colorful patchwork in denim pants creates an opportunity for companies in the denim industry to differentiate themselves in a crowded market and appeal to consumers looking for something unique.
