Futuristic Urban Sneakers

The Vans Sim-Plis-Tech are for the Everyday Urban Environment

Designer Gabriel Pimentel envisioned these futuristic urban sneakers. Titled the Vans Sim-Plis-Tech, the footwear boasts a slick silhouette and is geared for the "urban nomad." The goal of this design is to provide a stylish look for "an everyday urban environment." The brief expands on what an "urban nomad" might be for a brand like Vans and Pimentel attempted to "provide the tech aesthetic and function to an urban consumer [who] transitions between changing environments and seasons."

Inspiration for the Vans Sim-Plis-Tech stems from themes of space and modern (simple, innovative, minimal) design. To cater to the urban nomad, Pimentel made the futuristic urban sneakers to be durable, easy to clean and maintain, and adaptable to the changing climate.

Image Credit: Gabriel Pimentel

Futuristic Footwear
Designing sneakers with advanced materials and functionality for urban environments.
Minimalist Design
Embracing modern, simple aesthetics in shoe design with a focus on durability and functionality.
Adaptive Fashion
Creating versatile and adaptable fashion pieces that can withstand changing environmental conditions or situations.

Where This Applies

Footwear Industry
Opportunities for new, innovative shoe designs that cater to modern urban consumers.
Fashion Industry
Exploring ways to incorporate advanced materials and minimalist design into fashion pieces for urban environments.
Technology Industry
Developing new technologies that can be incorporated into footwear to enhance functionality in urban environments.
SCORE
6.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 87%
Activity 77%
Freshness 15%