Now you can select everything from iPods to car tires from vending machines. "Vending-industry expert John Barsanti believes unusual vending machines offered by several companies are the future of retail in the U.S. â€“ a trend that's already extremely popular in Japan. He's the director of private equity firm Torridon Cos.and a consultant to brands that are evaluating whether to sell high-end merchandise through vending machines." (Ocregister)
Implications - In contemporary society, many consumers are used to having instantaneous access to almost any product. Providing individuals with both a desirable product as well as effortless access will give companies an advantage over leading competitors, as this satisfies two buyer demands.