iPods and More
Angela Lowe — May 31, 2006 — Marketing
References: ocregister & gushmagazine
Now you can select everything from iPods to car tires from vending machines. "Vending-industry expert John Barsanti believes unusual vending machines offered by several companies are the future of retail in the U.S. – a trend that's already extremely popular in Japan. He's the director of private equity firm Torridon Cos.and a consultant to brands that are evaluating whether to sell high-end merchandise through vending machines." (Ocregister)
Implications - In contemporary society, many consumers are used to having instantaneous access to almost any product. Providing individuals with both a desirable product as well as effortless access will give companies an advantage over leading competitors, as this satisfies two buyer demands.
Implications - In contemporary society, many consumers are used to having instantaneous access to almost any product. Providing individuals with both a desirable product as well as effortless access will give companies an advantage over leading competitors, as this satisfies two buyer demands.
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