The Collaborative Future Nature Capsule Celebrates the Earth
References: elementbrand & hypebeast
National Geographic and Element work on their third collaborative capsule together -- this time, the seasonal range is entitled 'Future Nature' and it is designed for the Spring 2020 season. The collection highlights nature from a multitude of perspectives with the sole purpose of understanding life that exists on Earth.
It is important to understand the Earth at a deeper level but also recognize the macro perspectives of it in terms of education, exploring, conversations, science, and more. The designs serve as a reminder that there is only one home planet to take care of. Element states, “We are all in this together made of the same matter. A harmony of infinite variation for all known living beings. There is only one world. We must handle with care. We are here. Make it count. Our Future is Nature.” The capsule is full of hoodies, a cap, skate decks, wheels, grip tape, long sleeve tops, graphic tees, outerwear, and more.
Image Credit: National Geographic / Element
It is important to understand the Earth at a deeper level but also recognize the macro perspectives of it in terms of education, exploring, conversations, science, and more. The designs serve as a reminder that there is only one home planet to take care of. Element states, “We are all in this together made of the same matter. A harmony of infinite variation for all known living beings. There is only one world. We must handle with care. We are here. Make it count. Our Future is Nature.” The capsule is full of hoodies, a cap, skate decks, wheels, grip tape, long sleeve tops, graphic tees, outerwear, and more.
Image Credit: National Geographic / Element
Trend Themes
1. Eco-friendly Fashion - Embrace sustainable materials and production methods to create environmentally conscious fashion products.
2. Collaborative Capsules - Partner with other brands or organizations to create limited edition fashion collections that promote a specific cause or theme.
3. Nature-inspired Designs - Incorporate elements of nature into fashion designs to create visually appealing and environmentally conscious clothing.
Industry Implications
1. Fashion - Explore ways to create sustainable and eco-friendly fashion products to meet the growing demand for environmentally conscious clothing.
2. Outdoor Recreation - Partner with fashion brands to create collaborative collections that combine style and functionality for outdoor enthusiasts.
3. Consumer Goods - Integrate sustainability into product design and manufacturing processes to appeal to environmentally conscious consumers.
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