Billabong is a global company that specializes in crafting apparel and gear for surf and snow functions -- it recently announced the introduction of its new 'Furnace Graphene.' This is the first time that the label is branching into the world of utilizing graphene materials.
The series is set to be a part of the brand's fullsuit line for 2019, as the surfing apparel boasts enhanced construction backed by graphene neoprene. The designs are lined with the technical material at the back and front paneling detail. This informs the apparel to be easier to use and more flexible to be compatible with the water sport. In addition to flexibility, it is also capable of retaining thermal elements.
Image Credit: Billabong
Why This Trend Is Growing
- Graphene-enhanced Apparel
- The use of graphene in surfwear highlights the potential for graphene-enhanced apparel in other sports and outdoor industries.
- Flexible and Thermal-enhanced Materials
- The integration of graphene neoprene in surfwear presents an opportunity to explore materials that offer both flexibility and thermal capabilities in various industries.
- Cross-industry Collaborations
- The expansion of apparel companies into new materials like graphene sets the stage for potential collaborations between apparel and technology industries.
Industries Being Reshaped
- Apparel and Fashion
- The incorporation of graphene materials in surfwear leads to potential disruptive innovation in the broader apparel and fashion industry.
- Sports and Outdoor Recreation
- The use of graphene in surfwear creates opportunities for disruptive innovation in other sports and outdoor industries, such as skiing, snowboarding, and diving.
- Materials Science and Technology
- The adoption of graphene neoprene in surfwear opens up avenues for disruptive innovation in the materials science and technology sector, with potential applications in various industries.
