Fur-Heeled Screen-Printed Sneakers

Shrimps & Converse's Fur-Clad Collection Explores Bright Prints

London-based fashion label Shrimps works alongside Converse to introduce the Fur-Clad collection comprised of two footwear options and accompanying apparel. The footwear selection includes new iterations of the 'Chuck 70 Hi' and the 'One Star' sneakers. The One Star sneaker is complete in a powder pink colorway throughout the uppers, midsoles, and rubber outsoles as well. It is decorated in red floral graphics infused through screen-printing methods and complete with a matching pink faux fur lining at the heel area.

The Chuck 70 Hi sneakers highlight a white colorway constructed from canvas materials. It is contrasted with black details over the sole and the toe cap, along with a faux fur lining at the heel. It is also complete with screen-printed designs throughout the uppers. The premium clothing options include a long sleeve shirt, hoodie, and drawstring pants in the same graphics as the footwear options.

Fur-clad Collection
Opportunity for disruptive innovation in the fashion industry by exploring new ways to incorporate fur into footwear and apparel.
Screen-printing Methods
Opportunity for disruptive innovation in the textile industry by developing advanced screen-printing techniques for intricate and detailed designs on various materials.
Bright Prints
Opportunity for disruptive innovation in the fashion industry by creating bold and eye-catching print designs that attract consumers looking for unique and vibrant styles.

Who This Affects Most

Fashion Industry
Opportunity for disruptive innovation in the fashion industry with the introduction of fur-clad collections and unique print designs.
Textile Industry
Opportunity for disruptive innovation in the textile industry through the development of advanced screen-printing techniques for detailed designs on various materials.
Footwear Industry
Opportunity for disruptive innovation in the footwear industry by incorporating fur elements and bold print designs into sneaker collections.
SCORE
3.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 47%
Activity 34%
Freshness 8%