Tapping into a genuine Western motif, FUCT SSDD creates its Fall/Winter 2012 collection lookbook. Shot by Rick Rodney in Marfa, Texas, this collection has fully embraced the rugged rancher lifestyle.
The collection is composed of work wear, selvedge jeans, denim shirts, embroidered jackets, chore coats and blanket linings, which all come together to create a line of clothing that would feel at home in any cowboy's closet. All this coming from a company that usually does urban street wear.
FUCT SSDD is a Los Angeles-based streetwear brand. Started in 1991, the trend-setting company was responsible for the design of the 'Planet of the Apes' printed t-shirts in 1993, and also did work that utilized Vietnam and WW2 Germany graphics. Always doing the unexpected, FUCT SSDD is a brand that laid the groundwork for subversive street style.
Why This Trend Is Growing
- Urban Cowboy Fashion
- Urban streetwear brands can tap into the Western motif to create a new trend in fashion.
- Rancher Lifestyle Influenced Clothing
- Fashion brands can incorporate rugged rancher elements into their collections to appeal to consumers seeking an authentic Western style.
- Subversive Street Style
- Brands can follow FUCT SSDD's example and push boundaries in streetwear, creating designs that challenge norms and expectations.
Industries Being Reshaped
- Fashion
- Fashion industry can embrace the Western motif and incorporate it into their designs to offer consumers unique and trendy clothing options.
- Streetwear
- Streetwear industry can explore the fusion of urban and cowboy fashion styles to create a fresh and innovative look for their customers.
- Apparel Manufacturing
- Apparel manufacturers can seize the opportunity to produce Western-inspired clothing items, such as work wear, denim shirts, and embroidered jackets, to meet the growing demand for rancher lifestyle influenced fashion.
