Tapping into a genuine Western motif, FUCT SSDD creates its Fall/Winter 2012 collection lookbook. Shot by Rick Rodney in Marfa, Texas, this collection has fully embraced the rugged rancher lifestyle.
The collection is composed of work wear, selvedge jeans, denim shirts, embroidered jackets, chore coats and blanket linings, which all come together to create a line of clothing that would feel at home in any cowboy's closet. All this coming from a company that usually does urban street wear.
FUCT SSDD is a Los Angeles-based streetwear brand. Started in 1991, the trend-setting company was responsible for the design of the 'Planet of the Apes' printed t-shirts in 1993, and also did work that utilized Vietnam and WW2 Germany graphics. Always doing the unexpected, FUCT SSDD is a brand that laid the groundwork for subversive street style.