In lights of declining cereal sales, General Mills has announced the introduction of two new fruit-flavored cereals. The new products play on popular seasonal flavors to get consumers excited about cereal once again.
The new cereals consist of two limited-edition Cheerios flavors: Pumpkin Spice and Strawberry. The former is set to debut sometime around Labor Day, while the latter is already available in stores. Both cereals will be made from whole-grain oats and both will be gluten-free. The idea is to make cereal relevant again by giving consumers exciting new flavors and catering to specific dietary needs.
With the growing number of breakfast options available to consumers, General Mills is hoping its new fruit-flavored cereals will become a popular morning meal option.
The New Cheerios Flavors are Inspired by Seasonal Ingredients
Katherine Pendrill — April 22, 2016 — Lifestyle