'It Pops' will soon be launching three new flavors of fruit pops, focusing on the pure goodness that comes from nature. Since the new flavors will be comprised of natural ingredients, packaging for the popsicles was made to focus more on this aspect more than anything else.
The popsicle packaging developed by Beatrice Menis of Sweden communicates the simple, natural colors and ingredients in the chilled desserts with charming hand-written typography. Since the flavors are quite simple, you know exactly what you'll get with a grapefruit, tangerine and strawberry popsicle, but there is some additional text that highlights that the treats are "100% natural" and "made with love." As well, the popsicles are wrapped in banners, which seems appropriate, since this packaging is definitely winning.