Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Packaging for It Pops' Natural Fruit Pops is Simple and Wholesome

 - May 27, 2014
References: beatricemenis & lovelypackage
'It Pops' will soon be launching three new flavors of fruit pops, focusing on the pure goodness that comes from nature. Since the new flavors will be comprised of natural ingredients, packaging for the popsicles was made to focus more on this aspect more than anything else.

The popsicle packaging developed by Beatrice Menis of Sweden communicates the simple, natural colors and ingredients in the chilled desserts with charming hand-written typography. Since the flavors are quite simple, you know exactly what you'll get with a grapefruit, tangerine and strawberry popsicle, but there is some additional text that highlights that the treats are "100% natural" and "made with love." As well, the popsicles are wrapped in banners, which seems appropriate, since this packaging is definitely winning.