Hidden Valley recently debuted a new lineup of Frozen Potato Products that help consumers cut down on cooking time. Seasoned with the taste of one of America's most popular salad dressings, the hybrid side dishes add a flavorful element to any meal.
The new Frozen Potato Products from Hidden Valley combine the taste of the brand's best-selling Original Ranch dressing with fluffy potatoes for a delicious side dish option. The products come in three varieties, which include Southern Style Hash Browns, Shredded Hash Browns and Roasted Red Potatoes. Each product is sold frozen so that consumers can easily add the side to their breakfast, lunch or dinner.
With a growing number of consumers looking for convenient foods that help them cut down on prep time, these pre-seasoned potato dishes are a simple solution.
What's Driving This Trend
- Frozen Potato Products
- Opportunity for food companies to create and market frozen potato products with unique seasoning blends.
- Convenient Foods
- Opportunity for food companies to create and market more convenient side dishes that require little to no prep time.
- Hybrid Side Dishes
- Opportunity for food companies to create and market unique hybrid side dishes that combine popular flavors to create new taste experiences.
Who This Affects Most
- Food Manufacturing
- Food manufacturers have an opportunity to innovate and expand their product offerings to include more frozen and convenience foods.
- Grocery and Retail
- Grocery and retail stores have an opportunity to carry and market more pre-seasoned and frozen side dishes to provide customers with more convenient options.
- Food Service
- Food service companies have an opportunity to introduce new, unique side dishes to their menus that are pre-seasoned and require little to no prep time.
