Online costume retailer Yandy has released a series of adult Frozen costumes. Yes, Frozen, as in the animated children's film. For children.
Nothing and no one is safe, it seems, from the sexualization of Halloween costumes. Not Elsa, not Anna. Not even Olaf. Frozen joins a long list of children's films that have been sexualized for adult enjoyment, including Snow White, Little Red Riding Hood and Strawberry Shortcake.
Elsa's snow maiden frock looks more like a beer maiden costume, and her ice princess gown bares lot of cleavage and even more leg. As for the Olaf costume, you can belt out "Do You Want to Build a Snowman," while decked out in a skin-tight white body suit and thigh-high socks.
What's Driving This Trend
- Adult-costumes
- The continuing trend of creating adult-themed costumes based on children's films provides opportunities for retailers to expand their Halloween products catalog to target grown-ups parties.
- Sexualization-extracts-profit
- The trend of sexualization of children's characters provides opportunities for Halloween costume retailers to extract profit from them.
- Controversial-costumes
- The trend of creating controversial costumes based on beloved children's characters generates risks but also opportunities for costume retailers to make buzz and sales.
Who This Affects Most
- E-commerce
- The trend of adult-themed costumes based on beloved children's films sparks an opportunity for e-commerce retailers to provide a larger variety of Halloween costumes to suit different tastes.
- Entertainment
- The trend of sexualization of children's characters can provide opportunities for entertainment companies and movie studios to create more diverse, adult-themed storylines based on beloved children's shows and characters.
- Toy
- The trend of sexualization of children's characters could present toy manufacturers an opportunity to expand their age-range for toys.
