Frog Leg Pizza

The Controversial ‘Hopper' Pie

Jumping amphibians! The humble pizza has leaped from being everyone’s favorite delivery meal to being exotic fare with the introduction of pizza topped with frog legs. The Hopper (£17.95 or $36) comes with 8 legs, capers and anchovy sorbet on a traditional tomato and cheese base. It’s the brainchild of chef Sami Wasif from the London Eco chain whose creation, not surprisingly, was inspired after a trip to France.

Wasif says, “I’ve been making pizza for more than 20 years and know that London is a city always looking for something new.” He seems to think the Hopper is a refined dish because you have to eat carefully with your hands and will need a finger bowl. He is so pleased that he is thinking of snails to top his next culinary creation.

The Hopper has stirred up controversy and anger from animal rights campaigners, however, because the trade in frog legs involves the amputation of the limbs while the frogs are still alive--leaving the frogs to die limbless. Another concern is the effects on the ecosystem that eating frog legs might cause, since frogs keep the insect population in check.

Exotic Pizza Toppings
Businesses can innovate by experimenting with unique and unconventional pizza toppings.
Sustainable Food Practices
Entrepreneurs can explore and promote ethical food production practices to meet growing consumer demand for sustainable and eco-friendly options.
Plant-based Alternatives
Creating and promoting plant-based alternatives can provide consumers with ethical and eco-friendly options while reducing the impact on animal populations and the environment.

Sectors Adopting This

Food and Beverage
There is potential for disruptive innovation in the food and beverage industry by exploring unconventional and sustainable food production practices and experimenting with unique and ethical ingredients.
Hospitality
Hospitality businesses can cater to consumers who are interested in unique and unconventional dining experiences, sustainable food practices, and plant-based alternatives.
Eco-tourism
Businesses can integrate sustainable food practices and plant-based alternatives into their eco-tourism offerings to cater to environmentally conscious consumers.
SCORE
2.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 13%
Activity 43%
Freshness 8%

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