Wingme is a friends dating app that brings a social aspect to the process of finding dates with the aid of an app. With the Wingme app, users can act as the "Dater" or "Wingman," helping to either find matches for yourself or a single friend. With the app, it's easy to consult with a friend to get a second opinion on a match, or even just some words of encouragement on the right message to send.
If a friend registers as a "Wingman," it's possible to join as an invisible user, so that if you're in a relationship, you can still come to the aid of a buddy without making it seem like you are putting yourself on the market. Rather than searching for yourself, a Wingman is able to search prospective dates by a friend's criteria.
Why This Trend Is Growing
- Social Dating Apps
- Disruptive innovation opportunity: Develop a dating app that incorporates a social aspect, allowing users to seek input from friends and act as wingmen/wingwomen.
- Buddy-based Matchmaking
- Disruptive innovation opportunity: Create a matchmaking platform that enables users to find matches for their single friends based on specific criteria.
- Invisible User Feature
- Disruptive innovation opportunity: Integrate an invisible user feature into dating apps to allow friends in relationships to provide assistance without appearing on the dating market.
Industries Being Reshaped
- Dating Apps
- Disruptive innovation opportunity: Redefine the dating app landscape by incorporating social and interactive features that enhance the friend-driven matchmaking experience.
- Matchmaking Services
- Disruptive innovation opportunity: Innovate traditional matchmaking services by leveraging the power of technology and allowing friends to play a role in finding suitable matches for their single friends.
- Relationship Advice Platforms
- Disruptive innovation opportunity: Develop platforms that provide relationship advice and support, leveraging the expertise of users' friends to enhance the dating experience.
