Arby’s Canada is shaking things up this fall with the debut of an amusingly named new menu item: Frickles.
Following the footsteps of a number of other fast food brands, Arby's has decided to introduce its own take on fried pickles. The new Frickles, as they've been dubbed, are crisp pickles cut into thin wedges and lightly coated with a tangy dill breading. The pickles are then deep fried until crispy and golden brown, and paired with a side of creamy Ranch dipping sauce. The new pickles side dish comes with four pieces per serving and is priced at $4 an order.
Arby's new Frickles appetizer can be found now at participating restaurant locations across Canada, but only for a limited time.
Image Credit: Arby’s Canada
Key Themes Behind This Trend
- Fried Pickle Wedges
- The introduction of Arby's Frickles demonstrates the growing trend of fast food brands offering unique fried pickle variations.
- Sharable Appetizers
- The popularity of Frickles as a sharable appetizer highlights a trend of fast food chains expanding their menu options to accommodate social dining experiences.
- Limited Time Offer
- Arby's decision to offer Frickles for a limited time taps into the trend of creating time-limited menu items to drive customer excitement and urgency.
Where This Applies
- Fast Food
- The introduction of Frickles by Arby's showcases an innovative menu addition within the fast food industry.
- Restaurant
- The popularity of Frickles as a sharable appetizer presents a potential disruptive opportunity for restaurants to create their own unique fried pickle dishes.
- Food and Beverage
- The limited time offer of Arby's Frickles creates a marketing opportunity for food and beverage companies to experiment with time-limited, seasonal products.
