Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Second Freshjive SS 2012 Lookbook is Sleek and Suave

 - Apr 9, 2012
References: freshjive &
The Freshjive SS 2012 lookbook is precise, allowing a slickness and radiant sartorial appeal. The series is driven by contemporary basics: color block tees, faded oxfords, tall hem pleated shorts and trousers. The staple piece-inspired collection is showcased with simplicity and elegance, emphasizing the high quality tailoring of the SS line. The lookbook plays on naturally occurring geometrics within backdrops, light and shade. The structured composition of the 'Naked City' lookbook is crisp and gentlemanly, while maintaining a street-savvy wearability.

Freshjive has been exploring street styles for over 20 years. Just recently, the company completely dropped its logo from all products and campaigns, making a statement on the facade of authenticity in the street wear world. Branded culture, politics and fashion now collides.