Freshjive and Pro Club Focus on Classic Aesthetics of LA
Amy Duong — January 30, 2019 — Pop Culture
References: freshjive & highsnobiety
Freshjive and Pro Club work in collaboration to highlight the warm essence of Los Angeles through the means of streetwear fashion. The joint capsule brings together two dynamic forces of a streetwear pioneer and casualwear specialists. The main design feature of the collection highlights a series of varying slogans that recall the sunny city. Some of these slogans read "Hard Times In Los Angeles," as well as "WHAT THE FUCK IS REALLY GOING ON."
These adorn a series of classic Pro Club items including sweaters, pants, tees, and padded jackets. This collaborative range also revives the Rick Ross-themed graphic tee that reads "THE REAL RICK ROSS AIN'T A RAPPER," which was initially launched in 2010. The capsule is designed specifically for the Fall/Winter 2019 season and is set to launch on the first of February.
These adorn a series of classic Pro Club items including sweaters, pants, tees, and padded jackets. This collaborative range also revives the Rick Ross-themed graphic tee that reads "THE REAL RICK ROSS AIN'T A RAPPER," which was initially launched in 2010. The capsule is designed specifically for the Fall/Winter 2019 season and is set to launch on the first of February.
Trend Themes
1. Classic Streetwear - Opportunity for brands to tap into the nostalgia and timeless appeal of classic streetwear aesthetics.
2. Collaborative Capsules - The growing trend of fashion collaborations presents an opportunity for brands to combine their unique strengths and reach new audiences.
3. Branded Slogans - The use of bold and provocative slogans on apparel offers a disruptive innovation opportunity for brands to make a statement and engage with customers.
Industry Implications
1. Streetwear Fashion - The streetwear industry can leverage this trend to revive and reinterpret classic aesthetics, attracting a diverse range of consumers.
2. Fashion Collaboration - Fashion brands can explore partnerships and collaborations to create exclusive capsule collections that generate buzz and increase brand visibility.
3. Apparel Branding - Brands in the apparel industry can experiment with bold and thought-provoking slogans to differentiate themselves and connect with consumers on a deeper level.
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