Lush's Fresh Face Masks are available only in-store and during COVID-19, consumers can pick them up contact-free. The products are refrigerated to ensure that they boast the freshest ingredients possible. The formulas contain zero synthetic preservatives. Products in the Fresh Face Mask Collection are shipped to stores the day after they are made and as a result, the fruit acids, enzymes, and vitamins are at peak effectiveness during consumption.
The 'Catastrophe Cosmetic' fresh face mask is a great example of this. The product is made with fresh blueberries that are protective, anti-oxidant, and rich in vitamins. Other options include the 'Oatfix' which treats dry skin with fine oatmeal, ground almonds, and fresh organic bananas, the 'BB Seaweed' which is a soothing and smoothing mask with bladderwrack seaweed, and the 'Don't Look At Me' which is powered by kaolin.
Leading up to National Face Mask Day (August 11th), Lush is hosting a contest where participants have the chance to win 500 gift card, as well as a one-on-one private virtual consultation with brand and product expert Erica Vega. To enter, consumers have to post a selfie with their favorite mask and answer the call "I wear my mask because ______," with tagging @lushcosmetics and using the hashtag #NationalFaceMaskDay.
Image Credit: Lush