Feminist Comics

Rashida Jones' 'Frenemy of the State' is a Breath of Fresh Air

'Frenemy of the State' is part of a push to actively promote comic books to girls and women. This involves an unsexualized and smart main character that appeals to women. Meet socialite (and secret CIA operative) Arianna Von Holmsberg of 'Frenemy.'

Created by actress Rashida Jones, in conjunction with Christina Weir, Nunzio DeFilippis and Jeff Wamester, this newly released comic book has a lot to offer. With its active role in pushing a woman into the main role of a comic, 'Frenemy of the State' is, dare I say it, feminist?

Female-centric Comics
Creating comic book characters and narratives that cater to women can provide disruptive innovation opportunities to the comic book industry, particularly in expanding their target market.
Feminist Storytelling
Promoting gender equality and female empowerment through comic book narratives can potentially disrupt traditional gender roles and stereotypes in both the comic book and media industries.
Smart Main Characters
Developing intelligent and unsexualized main characters that appeal to women can disrupt the traditional portrayal of female characters in comic books and expand representation for women in the industry.

Where This Applies

Comic Books
The comic book industry can benefit from creating more female-centric and feminist narratives to expand their target market and build more diverse and inclusive stories.
Media
Promoting feminist storytelling and supporting female creators in the comic book industry can potentially disrupt traditional gender roles and stereotypes in the broader media industry.
Women's Entertainment
Developing smart and engaging female characters in comic books can potentially disrupt the limited representation of women in the entertainment industry, particularly in action genres.
SCORE
1.1 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 17%
Activity 7%
Freshness 8%

Solutions for innovators working at the edge of change. We help transform emerging ideas into practical, durable solutions by combining strategic thinking, creative exploration, and hands-on execution.

Trends © 2026 Trend Hunter Inc. All Rights Reserved.
LinkedIn Instagram X