Nellie's Classic Recipe and Chocolate French Toast Mix is a first-of-its-kind, shelf-stable formula and each bag features a dozen Certified Humane Free Range eggs. The easy-to-use mix simplifies the process of preparing great-tasting breakfasts and brunches for the whole family, and each pouch has enough product to make 16 to 20 slices.
There's no need to crack eggs thanks to these clean-ingredient mixes and all that's necessary is to provide the fresh bread.
With its new French Toast Mix, the brand recognizes that consumer eating behaviors are changing, with more people taking the time to enjoy morning meals at home with other members of the household. During times of uncertainty, people crave a sense of comfort and familiar flavors, which these varieties provide.
Key Themes Behind This Trend
- Shelf-stable Breakfast Mixes
- Opportunity for creating more shelf-stable breakfast mixes with clean and healthy ingredients for busy individuals or for those who prefer to eat at home.
- Humane-certified Ingredients
- Opportunity for using humane-certified ingredients in food products, as consumers become increasingly mindful of the impact of their food choices on animal welfare and the environment.
- Home-cooking Convenience
- Opportunity for creating more convenient and easy-to-use mixes that simplify the process of preparing great-tasting meals at home.
Where This Applies
- Food Manufacturing
- Opportunity for food manufacturers to create more shelf-stable mixes that cater to consumers' demand for convenience and clean ingredients.
- Agriculture
- Opportunity for farmers to adopt humane-certification standards for their animal welfare practices, as consumers become more conscious of their food choices' impact on the environment and animal welfare.
- Retail
- Opportunity for retailers to offer more shelf-stable breakfast mixes that cater to consumers' demand for convenience, ease of use and clean ingredients.
