Fashion model Freja Beha Erichsen is the new face of Moncler Gamme Rouge, which is designed by Giambattista Valli. Featured in the line is nothing but cream and powder-puff materials.
Whether you're a fan of winter or not, the Freja Beha Erichsen for Moncler Gamme Rouge ad campaign will have you yearning for the cold in no time. Be sure to check out the gallery for more cozy shots from the designer line.
Implications - While a large number of consumers invest in products purely to serve a function or purpose, many consumers opt for those products through which they will be able to express their personalities. Businesses that devote their efforts to creating playful and seemingly futile products will benefit by appealing to those consumers with an imaginative frame of mind.