Metamorphic Printorials

Freja Beha Erichsen for Vogue UK March 2010

Fashion Editor Lucinda Chambers garnished Danish model Freja Beha Erichsen in some of this years most anticipated spirited prints and accessories for the editorial titled 'Cyber Tribe' appearing in March 2010 Vogue UK.

London born photographer Josh Olins worked the Freja Beha Erichsen shoot, capturing mesmerizing metamorphic prints and sequined swirls, spectacularly accented with lavish crystals and body armor. Beneath the bold embellishments are tastefully tailored cuts reminiscent of London circa 1968.

Implications - I'm most impressed with Olin's use of lighting to highlight the colorful clothing found in the collection. The blues, greens and oranges really pop off the page in contrast to the models' porcelain skin.

Spirited Prints
The use of bold prints accented with embellishments and body armor.
Metamorphic Sequins
Sequined swirls with tastefully tailored cuts that gives a London circa 1968 feel.
Lighting Effects
Using lighting to highlight the colorful clothing found in fashion photography.

Industries Being Reshaped

Fashion Industry
Disruptive innovation opportunity is in creating new bold patterns with innovative embellishments and body armor.
Photography Industry
Disruptive innovation opportunity is in experimenting with lighting effects to highlight and enhance the overall appeal of a photo.
Textile Industry
Disruptive innovation opportunity is in creating fabrics with bold prints and incorporating them into fashion trends.
SCORE
4.1 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 71%
Activity 45%
Freshness 8%